What we do

KEB Enterprises is a private equity firm founded by Ken Brailsford, a pioneer in the nutritional supplement and network marketing industry. Backed by decades of experience, we help each business we partner with achieve long term success and growth.

We work alongside existing ownership and management to provide:

  • Strategy
  • Financial expertise
  • Management
  • Operational expertise
  • Capital
  • Resources as needed

We also offer several valuable resources such as:

  • Commercial real estate
  • Investment/acquisition
  • Mezzanine financing
  • Bridge financing
  • Convertible debt

Through our unique resources and experienced team, we can strengthen and enhance your business. If you’re looking for a partner that will accelerate your growth and success, look no further than KEB Enterprises.

Ken Brailsford


Ken Brailsford is the founder and CEO of KEB Enterprises. He has found throughout his life that he has a knack for bringing out the very best in people. He continues to help individuals, organizations, and companies realize their full potential.

Ken knows what it means to be a pioneer. He founded Nature’s Sunshine, Enrich International, and Zija International™; each designed to provide affordable nutrition. With Ken’s four decades of experience in building successful companies, it is no surprise Zija International™ was named the “Fastest Growing Company in Utah” by Utah Business Magazine. After passing on the torch at Zija, he began KEB Enterprises to promote the growth of companies and communities.

Outside of the office, Ken enjoys spending time with his family—his wife, their 6 children, 24 grandchildren, and 11 great-grandchildren. He enjoys a good book to read and loves exploring new places.

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“Life presents challenges. If we’re going to go from nothing, which is almost everybody in life, to becoming successful, we have to have the drive.”

Steve Brailsford


Steve Brailsford brings expansive leadership and management experience to KEB. As President, he oversees each portfolio company and investigates local companies for promising potential investments.

Prior to working at KEB, Steve worked his way up at Zija International™ from Customer Service Manager to Director of Logistics and Operations. As Director, he oversaw all aspects of the supply chain and distributed product to over 50 countries. His experience at Zija taught him that a company works best if all management levels are connected.

Steve loves to escape—his favorite places to be are the water and the mountains. Steve is an avid scuba diver and also loves spending time with his family in the mountains (away from cell coverage). He is also a passionate cyclist and often commutes 12 miles to work on his bike. One of Steve’s dreams is to sail around the world, but first he needs to learn how!

“Happiness consists of living each day as if it were the first day of your honeymoon and the last day of your vacation.”
-Leo Tolstoy

Joel Hinz


Joel brings over 25 years of financial and operations management experience to the organization. He is currently the Chief Financial and Operating Officer at KEB Enterprises.

Over his illustrious career, Joel has excelled at managing finances and operations. He has served as the CFO/COO for Zarbee’s Naturals, the VP Financial Planning and Analysis/Operations Controller for Schiff Nutrition International, and the Cost Accounting Manager for Boart Longyear.

Besides crunching numbers, Joel loves to spend time with his family. He makes sure they’re always doing something exciting whether it’s skiing in the famous Utah snow, riding jet skis on the lake, or driving ATVs in Southern Utah.

“The numbers don’t lie, they are what they are.”

Stephanie Evans-Stock

Vice President of Marketing

Stephanie is an innovative marketing creative stationed in Pleasant Grove and Salt Lake City. She is currently the Vice President of Marketing at KEB Enterprises where she produces award-winning marketing campaigns, shapes social media strategy, and oversees public relations.

Prior to joining KEB, Stephanie was a Director at VMN Liquids and specialized in product development, package design, and production line efficiency. While there, she developed and formulated products and launched them internationally. Her savvy knowledge of registered trademarks and quality standards in the vitamin, supplement, and food industry distinguishes her from other marketers. Stephanie also has expertise coordinating special events and excels in bridging the gap between corporate and nonprofit companies. Her manufacturing and nonprofit background gives her a unique, well-rounded perspective on marketing.

When Stephanie is not working on a new product launch, preparing for trade shows, or live on TV or radio, you will find her front row at a Billy Idol concert, cooking vegan meals, or adventuring with her three children.

“Art is anything you can get away with.”

Ryan Palmer

Vice President of Sales

Ryan recently joined the KEB team as our Vice President of Sales. He brings over two decades of sales and leadership experience to the team and focuses on driving the top-line sales for the many companies in the KEB portfolio.

Prior to joining KEB, Ryan held several positions within Zija International™, beginning with Director of North American Sales. The company grew by 400% in sales under his direction. Ryan’s unique ability to drive sales and his comprehension of operations qualified him to assume the role of President and CEO for Zija International™. Before these roles, Ryan served as the Regional Vice President for the Comex group where he oversaw sales and operations in the multi-state region west of the Rocky Mountains.

Ryan is an avid sports enthusiast who loves enjoying the crisp mountain air with his family. Whether it is a mountain bike, a wakeboard, or a snowboard, Ryan approaches his hobbies with the same passion and energy that he pours into his work. Ryan is a firm believer that the way you do one thing is the way you do everything.

“If you change the way you look at things, the things you look at change.”
-Dr. Wayne Dyer

Sheri Brailsford Cutler

VP of People’s Success

Sheri Brailsford Cutler is the VP of People’s Success for KEB Enterprises. She regulates the work environment, serves as the point of contact for each employee, and makes sure that they are succeeding in their positions. She also aids in planning office events.

Prior to working at KEB, Sheri worked at Enrich International as a receptionist and later as Executive Administrative Assistant. She took a break from the corporate world for a few years, but returned to Zija International as a receptionist, moved up to HR Assistant, and worked her way up to HR Director.

When she’s not in meetings, you can find Sheri hiking, biking, kayaking, or traveling to a new place. Sheri enjoys spending time with her husband, five sons, two daughters-in-law, and two grandchildren.

“Happiness is the best make-up”
-Drew Barrymore

Kelly Degooyer


Kelly DeGooyer is the Controller for KEB Enterprises. She oversees the accounting departments of KEB’s portfolio companies. She implements and manages accounting processes to maintain consistency across all portfolio companies.

Kelly graduated from Utah Valley University with a Bachelor’s degree in Accounting and has spent many years bookkeeping and consulting for small companies from many industries.

When she’s not balancing the books, you can find Kelly spending time with her grandchildren, exploring a mountain trail in her bright purple Jeep, quilting in her craft room, or riding her motorcycle.

“The cure for anything is salt water: sweat, tears or the sea.”
-Isak Dinesen

Rob Hughes


Rob is an integral member of KEB and brings a lifetime of experience to his position. He is currently serving as the Appraiser for KEB Enterprises.

A graduate of BYU, Rob founded Hughes Appraisal Service in 1983. He served as a distinguished business owner and a certified appraiser in real estate for over 30 years until he retired. Not one for idleness, Rob came out of retirement and joined KEB in 2015 to once again shine in the appraisal business.

When he’s not preparing a business valuation, you can find Rob doing what he loves: spending time with his family, relaxing in the great outdoors and hiking around the Uinta Mountains in Utah or the Wind River Range in Wyoming.

“Remember that the happiest people are not those getting more, but those giving more.”
-H. Jackson Brown, Jr